Planet Of Beer

Fort Collins, CO - May 2008 - New Belgium Brewing’s new canning line will roll off its first aluminum cans of Fat Tire Amber Ale today, May 20th. New Belgium, known for its commitment to quality and sustainability, will distribute the cans to limited markets this summer, with cans arriving in Colorado stores by mid-June.

“We are looking forward to introducing our old friend, Fat Tire, in a brand new package,” said Bryan Simpson, spokesperson for New Belgium. “As we fire up the line for our initial runs, we are celebrating the new adventures of Fat Tire.”

About New Belgium Brewing Company
(more…)

Brewing beer is essentially the process of fermenting grain or fruit over a period of time, the sugars in the grain or fruit will then turn in to alcohol. You can make beer with either the grains or an extract from grain. The way commercial producers make beer is not so different from the way that home brewers do.

The steps to a home brewed beer

Step 1

First we need to make a mash that is why this stage is often called the mashing stage. We need to crush en steep all the grains in water and thus forming an extract. This mash is then kept at a constant temperature and by doing this some enzymes and starches are distracted from the grains. The distracted starches will become sugars that later on will become alcohol.

(more…)

MILWAUKEE (May 22, 2008) - Miller Lite today announced the launch of a summer-long marketing effort focused on the sport Hispanic consumers love most: soccer.

Miller Lite’s 2008 soccer program is designed to build excitement around soccer and the brand’s status as the official beer sponsor of the CONCACAF’s Champions League™ completely new tournament. Miller Lite also will launch advertising featuring current Mexican soccer champions Omar Bravo and Cuauhtémoc Blanco. Anchored by a significant, integrated partnership with Univision, “A Champion Combination” is part of Miller Lite’s commitment to the fast-growing Hispanic market and is a continuation of the equity in CONCACAF soccer that the brand began building with the 2005 and 2007 CONCACAF Gold Cup™ tournaments.
(more…)

Kansas City, Mo., May 5, 2008 - The Flying Saucer Draught Emporium today opens the doors at its location in the Kansas City Power & Light District at 101 East 13th St. at 5 p.m.

Known for offering the largest variety of imported and domestic quality craft beers, the multi-tap bar features more than 200 draft and bottled beers. The Flying Saucer’s beer menu will change throughout the year to highlight seasonal beers, and its menu includes pizzas, bratwurst, sandwiches, wraps, soups, salads, cheese plates and other items. The menu also includes beer pairing suggestions for various food offerings.
(more…)

People often communicate about culture and problems in the culture of a company as a stand-alone item. Like it would be possible to change the culture leaving everything else untouched. That idea is wrong. Culture is part of what people do and to change a culture the first step would be to understand what it is people do. Than the next step would be to check how they do it. Or, what the culture is and whether it fits with what people do. This relation is often the main problem, rather than something vague in the culture.

To show this, this article focuses on the cultural differences between drinking beer and wine…

(more…)

As a beer brewer you will soon learn that having just one beer keg just is not enough. Don’t think that when that first starter keg is filled you will sit and wait until that one is empty again. You probably want to get started in your next batch so you will need one keg, probably more.

On a side note, even if you are not a home beer brewer (yet) you could still use your own keg. Getting a beer drafted from your own crispy cold beer keg, condense sticking to the outside of your glass. That’s refreshing even if you only think about it. It sounds a lot better than drinking from a can or bottle.

(more…)

MILWAUKEE (May 20, 2008) - Citing favorable consumer response, Miller Brewing Company today announced it is expanding the rollout of MGD 64, a reformulation of Miller Genuine Draft Light that has just 64 calories, in time for Memorial Day weekend. The main new markets include Los Angeles, Las Vegas, San Francisco, Seattle, Minneapolis and Portland.

MGD 64 is the perfect choice for legal-drinking-age consumers striving to maintain a sense of balance throughout their busy lifestyles. The fresh, crisp flavor makes every occasion a revitalizing experience and, with only 64 calories, MGD 64 is a guiltless pleasure for moments of relaxation. MGD 64 will be available in these markets in multiple bottle and can packages.
(more…)

Brooklyn, NY (May 2008) - Aladdin Beverage (PINKSHEETS: ADTJ) is pleased to announce that its CEO, Ted O’Connor, has signed a three-year contract as CEO and President of Aladdin Beverage. Mr. O’Connor founded the Company more than two years ago and has recently reduced overhead costs by more than 50 percent as he focuses the business exclusively as an importer of fine craft beers.

Mr. O’Connor has more than 11 years of experience in the beer business. Most of his experience came as the Tsingtao Beer national sales manager for Barton Beers (currently Crown Imports LLC). His training enabled him to establish relationships with overseas brewers, domestic distributors and numerous contacts in the wholesale beer industry. He is aided by a Board of Directors with an extensive history in the distribution, freight, sales, finance and warehousing businesses.
(more…)

Brooklyn, NY (May 2008) - Aladdin Beverage (PINKSHEETS: ADTJ) is pleased to announce that the Company has added Patagonia Negra Intensa to its portfolio of imported beers. This exotic, dark stout will be available in late summer and Aladdin is confident that it will spur sales in the cold weather months, when demand for dark beer typically increases.

Patagonia Negra Intensa is the newest of the Patagonia brews, which will give Aladdin its first South American dark beer, expanding Aladdin’s reach into a wider segment of consumers. Patagonia Negra Intensa can be compared in style to Negra Modelo, Mexico’s top selling dark beer, which sold 3.2 million cases in the U.S. in 2006. Patagonia Negra Intensa’s flavor originates from dark-roasted, pure malted special barleys with a cross of sweet and bitter flavors.
(more…)

Once a mutual gathering of list-ticking anoraks and wierdy beardies with a fondness for Morris dancers, the beer festival has seen a sudden rise in mainstream popularity, predominantly due to a renaissance in cider and perry drinking. I’ve compiled a novel selection of widely available European beers that should cater to all tastes.

Newcastle Brown Ale

As accessible a dark ale as was ever brewed, Newcastle Brown has proved popular with both enlightened students and Northern football hooligans, who have discovered that the heavyweight bottle makes a fine bludgeoner.

Hoegaarden

(more…)