Planet Of Beer

MILWAUKEE (June 20, 2008) - Miller Brewing Company today announced the renewal of its Grand Champion sponsorship of the Wisconsin State Fair through 2010. A new three-year contract was agreed upon for Miller to continue to serve as the official beer of the Main Stage and official sponsor of two pavilions and several elements during the 11-day event. Miller has been a longstanding and leading corporate partner of the Wisconsin State Fair.

“The Wisconsin State Fair has a history that’s as strong and proud as ours,” said Jackie Woodward, Miller Brewing vice president of media and marketing services. “We are thrilled to continue our commitment to this annual summertime tradition in Wisconsin and look forward to another successful fair this year and beyond.”
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MILWAUKEE (June 2008) - The Miller Brewing Company Employee Fund (MBCEF) today announced its first round of grant awards to nine Milwaukee-area non-profit organizations totaling more than $130,000. MBCEF plans to announce a second round of grants later this year.

The programs MBCEF will benefit include:
*Next Door Foundation, Inc. - Leaders of Tomorrow after-school program for Milwaukee central city youth that focuses on improving school achievement, developing leadership and building important life skills.

*America’s Second Harvest of Wisconsin - Second Harvest’s Agency Food Fund Grant program ensures that member food pantries, meal programs and emergency shelters have continuous, reliable access to food.
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MILWAUKEE (June 2008) - Miller Brewing Company today released its second annual Sustainable Development Report, entitled “Live Sustainably.” The report details the company’s progress against its global sustainable development priorities, including areas such as alcohol responsibility, water conservation, energy and carbon reduction, recycling, supply chain management and social investment. The report also features employees who are driving notable sustainable development efforts within the company.

“As you’ll see in these pages, Miller people are driving our progress on sustainable development,” said Tom Long, president and CEO. “I believe that our passion for sustainable development - when harnessed into sharper, bolder and faster approaches - will only make us stronger in our industry and in our quest to live sustainably.”
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MILWAUKEE (May 22, 2008) - Miller Lite today announced the launch of a summer-long marketing effort focused on the sport Hispanic consumers love most: soccer.

Miller Lite’s 2008 soccer program is designed to build excitement around soccer and the brand’s status as the official beer sponsor of the CONCACAF’s Champions League™ completely new tournament. Miller Lite also will launch advertising featuring current Mexican soccer champions Omar Bravo and Cuauhtémoc Blanco. Anchored by a significant, integrated partnership with Univision, “A Champion Combination” is part of Miller Lite’s commitment to the fast-growing Hispanic market and is a continuation of the equity in CONCACAF soccer that the brand began building with the 2005 and 2007 CONCACAF Gold Cup™ tournaments.
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